ASDA initiative increases sales of reusable bags by 1200 %
ASDA has announced the roll out of a successful trial to remove single use carrier bags from checkouts across its 355 stores. This initiative could help retailers across the country reduce the environmental impact of plastic bags by 25% by the end of this year.
Many of Marjo’s wholesale jewellery customers in jewellery, and gift retailing businesses could consider the reusable bags as a way of not only saving the environment, but also as a good source of marketing. Consumers purchasing a re-usable bag will surely use it for longer periods of time, and in a best case scenario be seen by friends, family, and work colleagues. Giving the opportunity for them to discuss your store and products.
Speaking at the HRH Prince of Wales May Day Business Summit on climate change today, Paul Kelly, Corporate Affairs Director for ASDA announced a dramatic rise in the purchase of re-useable bags since the beginning of the six-store trial, with an increase of 1200 per cent across these stores. During the trial ASDA saw an average 40% reduction in the number of single use carrier bags used by customers.
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