Archive for the ‘Advice’ Category

Can you remove plastic bags?

Tuesday, November 4th, 2008

 

ASDA initiative increases sales of reusable bags by 1200 %

 

ASDA has announced the roll out of a successful trial to remove single use carrier bags from checkouts across its 355 stores. This initiative could help retailers across the country reduce the environmental impact of plastic bags by 25% by the end of this year.

 

Many of Marjo’s wholesale jewellery customers in jewellery, and gift retailing businesses could consider the reusable bags as a way of not only saving the environment, but also as a good source of marketing. Consumers purchasing a re-usable bag will surely use it for longer periods of time, and in a best case scenario be seen by friends, family, and work colleagues. Giving the opportunity for them to discuss your store and products.

 

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IKEA reveal secrets for hiring staff

Tuesday, November 4th, 2008

 

Iconic retailer Ikea avoids paying the highest wages in the industry instead preferring to attract people who are more motivated by working for a company with a strong identity and culture.

 

Speaking at the recent BRC Annual Conference in London Anders Dahlvig, chief executive of Ikea, suggested: “Paying the highest as a strategy is a dangerous path to go on as you only get people who are motivated by money and they will leave when they get a better offer.”

 

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Creating your first jewellery website

Tuesday, November 4th, 2008

 

Recently I have noticed a number of our customers, and indeed many other retailers across the UK and Ireland currently have or are looking to develop a jewellery retail website. It maybe an additional sales channel for existing bricks & mortar businesses or as a first foray into the retail world for start ups’.

 

With more and more people gaining access to the internet and feeling secure shopping online, there is a growing trend for consumers to shop online.

 

We have been running the marjo wholesale jewellery website for around 5 years now, and it has taken alot of time, energy and money to get it where it is today. This is relative to the design, structure,  and marketing of the website so we have alot of experience to pass on. So here we go…
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Leaner and fitter

Thursday, October 2nd, 2008

 

There is no doubt that the year ahead will be a challenging one. It may represent the worst trading conditions for over 20 years - although the market will still grow, albeit marginally, cost base inflation is likely to outstrip growth in the top line for many.

 

I see three key challenges for retailers. Those managing them effectively will emerge from this difficult time leaner and stronger. It’s all to play for!
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Discounting - The effect on consumer behaviour and their brand perception of the retailer

Thursday, October 2nd, 2008

 

Whilst on the face of it, high levels of discounting and promotional activity may appear attractive to consumers in the form of lower prices, the RTT believes that widespread use of it can create risks for retailers. First and foremost, it believes that erosion of a retailer’s brand is one of the biggest risks faced.
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