It’s the fault of the supplier

How often have we been in a situation where we are facing a customer whose business is performing less than acceptably and, because there has to be some blood on the carpet, he “blames” you - the supplier. There are a number of variables on which the business performs - or not - and often the easy route is to blame the supplier. The problem could lie in the creation of footfall or it could be that the display of the products is unacceptable or simply that the choices of product that he has made is not right.

The only thing that one can do in those circumstances is to let the storm ride and smile in the process. As frustrating as it is no argument will suffice and there is nothing one can do to revert the trend in the business and more specifically one’s products. ┬áSo the best thing is to walk away.

What some customers do is to recognise this and not place the onus solely on the supplier. Instead the person recognises that it is only one of the variables and analyses each of them instead. It is only when this is done that an objective analysis is carried out and one gets nearer the truth………..



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