Questionnaire Results

Overview

How long have you been trading in your present location and form?
10 years +	6 - 9 years	3 - 5 years	1 - 3 years	< 1 year
47 %	18 %	22 %	13 %	0 %

How long have you been supplied Marjo?
10 years +	6 - 9 years	3 - 5 years	1 - 3 years	< 1 year
35 %	24 %	22 %	20 %	0 %

How many suppliers of silver jewellery do you regularly buy from?
5 +	4	3	2	1
67 %	11 %	15 %	4 %	4 %

Are you increasing or decreasing this number of suppliers?
Increasing	Maintaining	Decreasing
35 %	53 %	13 %

How much does silver jewellery represent of your total business?
60 % +	50 - 60 %	40 - 50 %	20 - 40 %	< 20 %
44 %	9 %	11 %	24 %	13 %

How much does Marjo represent of your silver jewellery business?
60 % +	50 - 60 %	40 - 50 %	20 - 40 %	< 20 %
9 %	4 %	9 %	31 %	47 %

Marjo in the Past Year

In the past year, would you say Marjo's customer service has?
Improved	Remained the same	Declined
33 %	67 %	0 %

In the past year, would you say the variety of Marjo's designs have?
Improved	Remained the same	Declined
54 %	46 %	0 %

In the past year, would you say Marjo's product quality has?
Improved	Remained the same	Declined
28 %	72 %	0 %

In the past year, would you say Marjo's admin and delivery has?
Improved	Remained the same	Declined
23 %	75 %	2 %

In the past year, would you say Marjo's out of stocks and timely supply?
Improved	Remained the same	Declined
15 %	82 %	3 %

Competitiveness

How would you rate Marjo's customer service relative to our competition?
Better	Remained the same	Worse
32 %	64 %	4 %

How would you rate Marjo's product quality relative to competitors?
Better	Remained the same	Worse
21 %	77 %	4 %

How would you rate Marjo's product design relative to competitors?
Better	Remained the same	Worse
22 %	66 %	11 %

Commercial Service

Is it easy to contact your Marjo agent or sales rep?
Very Easy	Easy	Adequate	Difficult	Very Difficult
40 %	50 %	8 %	2 %	0 %

How is the product knowledge of your agent/sales rep?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
38 %	46 %	13 %	2 %	0 %

How is the sales approach of your agent/sales rep?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
40 %	47 %	11 %	2 %	0 %

Customer Service

How easy is it to get in contact with Marjo?
Very Easy	Easy	Adequate	Difficult	Very Difficult
61 %	34 %	5 %	0 %	0 %

How quick and responsive is Marjo to customer queries?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
47 %	44 %	9 %	0 %	0 %

In general how would you rate our product quality?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
27 %	60 %	13 %	0 %	0 %

In general would you say our admin and delivery service was?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
24 %	49 %	8 %	2 %	0 %

In general would you say our admin and delivery service was?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
24 %	49 %	8 %	2 %	0 %

Product Design

How well do Marjo's product designs fit your customer's needs?
Very Closely	Closley	Adequately	Inadequately	Very Inadequately
22 %	44 %	35 %	0 %	0 %

How does Marjo rate in the frequency of introducing new designs?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
4 %	41 %	46 %	9 %	0 %

How good is Marjo in keeping up with fashion?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
8 %	40 %	38 %	13 %	0 %

How would you rate the look of our jewellery?
Trendy	In Fashion	Young	Contemporary	Old/Dated
6 %	36 %	6 %	40 %	13 %

 Product Quality

Relative to the price, does Marjo's jewellery offer good quality?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
21 %	60 %	17 %	2 %	0 %

How would you rate Marjo's quality of gem stones?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
24 %	59 %	17 %	0 %	0 %

Is the overall look, setting and polish of the jewellery?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
21 %	60 %	17 %	2 %	0 %

Administration and Delivery

How clear is the lay out of our invoices and packaging?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
43 %	43 %	14 %	0 %	0 %

How prompt and accurate is our delivery service?
Excellent	Good	Adequate	Unsatisfactory	Very Unsatisfactory
49 %	43 %	8 %	0 %	0 %