Questionnaire Results


Overview

How long have you been trading in your present location and form?
10 years + 6 - 9 years 3 - 5 years 1 - 3 years < 1 year
47 % 18 % 22 % 13 % 0 %
How long have you been supplied Marjo?
10 years + 6 - 9 years 3 - 5 years 1 - 3 years < 1 year
35 % 24 % 22 % 20 % 0 %
How many suppliers of silver jewellery do you regularly buy from?
5 + 4 3 2 1
67 % 11 % 15 % 4 % 4 %
Are you increasing or decreasing this number of suppliers?
Increasing Maintaining Decreasing
35 % 53 % 13 %
How much does silver jewellery represent of your total business?
60 % + 50 - 60 % 40 - 50 % 20 - 40 % < 20 %
44 % 9 % 11 % 24 % 13 %
How much does Marjo represent of your silver jewellery business?
60 % + 50 - 60 % 40 - 50 % 20 - 40 % < 20 %
9 % 4 % 9 % 31 % 47 %

Marjo in the Past Year

In the past year, would you say Marjo's customer service has?
Improved Remained the same Declined
33 % 67 % 0 %
In the past year, would you say the variety of Marjo's designs have?
Improved Remained the same Declined
54 % 46 % 0 %
In the past year, would you say Marjo's product quality has?
Improved Remained the same Declined
28 % 72 % 0 %
In the past year, would you say Marjo's admin and delivery has?
Improved Remained the same Declined
23 % 75 % 2 %
In the past year, would you say Marjo's out of stocks and timely supply?
Improved Remained the same Declined
15 % 82 % 3 %

Competitiveness

How would you rate Marjo's customer service relative to our competition?
Better Remained the same Worse
32 % 64 % 4 %
How would you rate Marjo's product quality relative to competitors?
Better Remained the same Worse
21 % 77 % 4 %
How would you rate Marjo's product design relative to competitors?
Better Remained the same Worse
22 % 66 % 11 %

Commercial Service

Is it easy to contact your Marjo agent or sales rep?
Very Easy Easy Adequate Difficult Very Difficult
40 % 50 % 8 % 2 % 0 %
How is the product knowledge of your agent/sales rep?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
38 % 46 % 13 % 2 % 0 %
How is the sales approach of your agent/sales rep?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
40 % 47 % 11 % 2 % 0 %

Customer Service

How easy is it to get in contact with Marjo?
Very Easy Easy Adequate Difficult Very Difficult
61 % 34 % 5 % 0 % 0 %
How quick and responsive is Marjo to customer queries?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
47 % 44 % 9 % 0 % 0 %
In general how would you rate our product quality?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
27 % 60 % 13 % 0 % 0 %
In general would you say our admin and delivery service was?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
24 % 49 % 8 % 2 % 0 %
In general would you say our admin and delivery service was?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
24 % 49 % 8 % 2 % 0 %

Product Design

How well do Marjo's product designs fit your customer's needs?
Very Closely Closley Adequately Inadequately Very Inadequately
22 % 44 % 35 % 0 % 0 %
How does Marjo rate in the frequency of introducing new designs?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
4 % 41 % 46 % 9 % 0 %
How good is Marjo in keeping up with fashion?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
8 % 40 % 38 % 13 % 0 %
How would you rate the look of our jewellery?
Trendy In Fashion Young Contemporary Old/Dated
6 % 36 % 6 % 40 % 13 %

 Product Quality

Relative to the price, does Marjo's jewellery offer good quality?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
21 % 60 % 17 % 2 % 0 %
How would you rate Marjo's quality of gem stones?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
24 % 59 % 17 % 0 % 0 %
Is the overall look, setting and polish of the jewellery?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
21 % 60 % 17 % 2 % 0 %

Administration and Delivery

How clear is the lay out of our invoices and packaging?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
43 % 43 % 14 % 0 % 0 %
How prompt and accurate is our delivery service?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
49 % 43 % 8 % 0 % 0 %

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Fair Trade

Fair Trade Jewellery by Marjo

Our customers say:

I know them to be a highly reputable import/wholesale company with many happy customers and employees.

Competitor in Birmingham

Marjo are proud members of the British Jewellers Association

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