Questionnaire Results


Overview

How long have you been trading in your present location and form?
10 years + 6 - 9 years 3 - 5 years 1 - 3 years < 1 year
47 % 18 % 22 % 13 % 0 %
How long have you been supplied Marjo?
10 years + 6 - 9 years 3 - 5 years 1 - 3 years < 1 year
35 % 24 % 22 % 20 % 0 %
How many suppliers of silver jewellery do you regularly buy from?
5 + 4 3 2 1
67 % 11 % 15 % 4 % 4 %
Are you increasing or decreasing this number of suppliers?
Increasing Maintaining Decreasing
35 % 53 % 13 %
How much does silver jewellery represent of your total business?
60 % + 50 - 60 % 40 - 50 % 20 - 40 % < 20 %
44 % 9 % 11 % 24 % 13 %
How much does Marjo represent of your silver jewellery business?
60 % + 50 - 60 % 40 - 50 % 20 - 40 % < 20 %
9 % 4 % 9 % 31 % 47 %

Marjo in the Past Year

In the past year, would you say Marjo's customer service has?
Improved Remained the same Declined
33 % 67 % 0 %
In the past year, would you say the variety of Marjo's designs have?
Improved Remained the same Declined
54 % 46 % 0 %
In the past year, would you say Marjo's product quality has?
Improved Remained the same Declined
28 % 72 % 0 %
In the past year, would you say Marjo's admin and delivery has?
Improved Remained the same Declined
23 % 75 % 2 %
In the past year, would you say Marjo's out of stocks and timely supply?
Improved Remained the same Declined
15 % 82 % 3 %

Competitiveness

How would you rate Marjo's customer service relative to our competition?
Better Remained the same Worse
32 % 64 % 4 %
How would you rate Marjo's product quality relative to competitors?
Better Remained the same Worse
21 % 77 % 4 %
How would you rate Marjo's product design relative to competitors?
Better Remained the same Worse
22 % 66 % 11 %

Commercial Service

Is it easy to contact your Marjo agent or sales rep?
Very Easy Easy Adequate Difficult Very Difficult
40 % 50 % 8 % 2 % 0 %
How is the product knowledge of your agent/sales rep?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
38 % 46 % 13 % 2 % 0 %
How is the sales approach of your agent/sales rep?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
40 % 47 % 11 % 2 % 0 %

Customer Service

How easy is it to get in contact with Marjo?
Very Easy Easy Adequate Difficult Very Difficult
61 % 34 % 5 % 0 % 0 %
How quick and responsive is Marjo to customer queries?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
47 % 44 % 9 % 0 % 0 %
In general how would you rate our product quality?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
27 % 60 % 13 % 0 % 0 %
In general would you say our admin and delivery service was?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
24 % 49 % 8 % 2 % 0 %
In general would you say our admin and delivery service was?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
24 % 49 % 8 % 2 % 0 %

Product Design

How well do Marjo's product designs fit your customer's needs?
Very Closely Closley Adequately Inadequately Very Inadequately
22 % 44 % 35 % 0 % 0 %
How does Marjo rate in the frequency of introducing new designs?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
4 % 41 % 46 % 9 % 0 %
How good is Marjo in keeping up with fashion?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
8 % 40 % 38 % 13 % 0 %
How would you rate the look of our jewellery?
Trendy In Fashion Young Contemporary Old/Dated
6 % 36 % 6 % 40 % 13 %

 Product Quality

Relative to the price, does Marjo's jewellery offer good quality?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
21 % 60 % 17 % 2 % 0 %
How would you rate Marjo's quality of gem stones?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
24 % 59 % 17 % 0 % 0 %
Is the overall look, setting and polish of the jewellery?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
21 % 60 % 17 % 2 % 0 %

Administration and Delivery

How clear is the lay out of our invoices and packaging?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
43 % 43 % 14 % 0 % 0 %
How prompt and accurate is our delivery service?
Excellent Good Adequate Unsatisfactory Very Unsatisfactory
49 % 43 % 8 % 0 % 0 %

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Fair Trade

Fair Trade Jewellery by Marjo

Our customers say:

I wish to thank you for the quick response. The jewellery has arrived and, as usual, it was beautifully packed and so clean and polished

TI in Yorkshire

Marjo are proud members of the British Jewellers Association

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